A properly setup research question can form an idea into testable environment.
Methodological principles rule out conclusions that don't stand the ground.
Let data speak for itself. Achieve research goal with your results!
Formalizing a clear hypothesis is crucial for applying adequate tests
Taking care of statistical control for "catching" the desired effect
Creating experimental procedures (in PsychoPy) for collecting exact results
Using appropriate sampling techniques for maximising generalisations
Applying adequate procedures for cleaning and transforming data
Creating thoughtful surveys to avoid collecting "garbage" data
Determining reliability, validity, sensitivity and objectivity
Creating an instrument to measure exactly what you want to measure
Understanding what measurement instrument you need